Nowadays, when you hire an SEO agency in Australia, you don’t just want them to optimise your website for search engines but you also want them to help you boost engagement on your website. Engagement can turn visitors into buyers. One way of boosting engagement is by using push notifications.
Push notifications for businesses
Businesses use push notifications to communicate with their audience. Most smartphone users have enabled push notifications on their devices and these notifications can benefit your business by directing users to your social media accounts, promoting services and products, building brand reputation and trust by delivering valuable content, restoring abandoned carts for e-commerce websites, engaging users who are not on your site at the moment, and so on. We are getting to a place where brands are going to recognise the benefits of push notifications when it comes to engagement. However, it is sad to say that some brands will overdo the tactic, annoy their audiences and lead them to turn off push notifications. But until then, you should use this feature to boost sales. Instead of being spammy or overly aggressive, you should focus on delivering value via push notifications to build a reputation for your brand.
Personalisation
Personalisation is important since generic mass marketing is drying out. The great thing about using push notifications is that you can easily segment the audiences you are targeting in a personalised way. For example, a clothing brand may wish to send different messages to users based on the items they have browsed and bought in the past. It is a good idea to send different recommendations to women and men. Your SEO services provider should ensure that the push notifications they send are personalised to boost clicks and SEO. By including the first name of the user and mentioning the area they are in, you will capture their attention more effectively than a non-personalised message. You can also use emojis to increase retention.
Pitfalls to avoid
Just like we mentioned earlier, sending batch non-personalised push notifications should be highly avoided. It is therefore important to carefully consider your target audience so that you do not send them inappropriate notifications.
Getting started
As we had already said, push notifications are a great tool for delivering value to customers and potential customers, driving sales and improving brand loyalty. Personalising your messages based on the stored user data keeps your content relevant. Relevant content keeps your customers engaged. Push notifications are more intimate compared to other forms of communication and this means that they are ideal for opening a communication channel to customers and reminding your audience when they add items to their cut but do not complete the purchase. You should, therefore, check your marketing tool or e-commerce provider to see what options are available to enable you to take care of push notifications.
When choosing an SEO agency in Australia, always ask them if they are aware of push notifications and whether they can use them to increase engagement. Some agencies will have satisfactory explanations why they don’t use push notifications while others know how to use push notifications.
