Local SEO Sydney is the number one driver of organic traffic for companies targeting the local market. With around fifteen billion searches per day, the place to get your business found by clients searching for services or products like yours is google search. Optimising your business for local search is not as simple as some people would think. It takes on-page optimisation, keyword research and more to turn your website into a traffic-generating machine. Even the best professionals make mistakes sometimes. Here are some common mistakes that people make when optimising their websites for local SEO.
Unlocalised keyword targets
When it comes to local search engine optimisation, the most common mistake is targeting unspecific broad keywords. Whilst everyone would want to rank at the top, this keyword is not specific to drive the local traffic that you want.
Avoiding this mistake
When implementing local search engine optimisation, you should identify service-specific and geo-specific keywords that are likely to attract the audience you are targeting. This means that instead of optimising for terms such as the best SEO provider, try terms such as the best SEO provider in Sydney.
No customer reviews
A lot of business owners treat online reviews as a marketing strategy and not a necessity. However, in local SEO, having positive reviews can help your website rank better in the local search results.
Avoiding this mistake
Getting positive reviews for your site, social media accounts and online profiles should be prioritised by your SEO Company. Not only do reviews build trust with your potential customers, but they also indicate to google that your business is reputable. They help you rise to the top of the search engine results and google maps.
No directory profiles
When you submit your business information to directors such as Bing places, Google My Business, Yellow Pages and Yelp, your business can rank highly in local search results. A lot of business owners neglect to build their local listings or stick to one directory.
Avoiding this mistake
Having your business listed in numerous directories can drive more traffic to your site, as you give users multiple opportunities to find your company in the search. The main goal is to identify reputable directors and submit your business information to help build traffic. However, it is important to keep your NAPW consistent when submitting your website to multiple directories.
No google my business listing
The primary place to be if you wish your business to rank highly in google maps is Google My Business. Not having a listing on Google My Business could hinder your appearance in local searches and even make it harder for your potential customers to find your business both offline and online.
Avoiding this mistake
You should submit your business information to google my business if you want to improve your local SEO Sydney. You can then include your business hours, NAPW, customer reviews, categories, photos and more. When you have an optimised Google My Business page, you will be able to drive more local traffic to your site.
