A business owner hosting a blog and facing challenges to gain more readership is a problem which is not rare. It is a very common thing that happens here in Australia. Even if you want your lovely readers to rush to you as soon as there is a content posted, the truth is it takes time to build the audience. It is very easy to get frustrated and give up but you should know that the blog is a highly effective way to gain more traffic or attract potential clients for your business. It will help you build a social media audience too from where you can get quite a few conversions too.
Now the question is how to drive traffic and design the blog is such a manner that it becomes the number one in Australia. If you want to be one of the top Australian SEO blogs, you have to work on your SEO strategies, learn more, and try out new tricks. Here, we have put together a few suggestions and ideas which can help you get more followers, some of who might also convert into loyal customers. Let’s take a look.
The first and foremost trick or suggestion is to write more and more. Keep updating your blog always on time. The more you give the content, the more readers you will get. Google always prioritizes fresh content. So, pay attention to update your blog at least twice a week to get the most attention from the search engines.
Think of Good Titles
Next, you have to create engaging and interesting titles for your blogs. The titles are the deciding factors for the potential readers whether they want to click on this link and read further just like you do on a magazine cover. So, make sure your titles are enticing and looks promising. This can help you increase your readership.
Choose the Right Keywords
Now let’s get down to business. You have to do the SEO right for the blogs. And one of the crucial steps to take here is using the right keywords. Every page on your site must be based on a keyword strategy. Choose one key phrase for your blog which you think will be used by the readers. And when they do, they will come across your blog. You should then, use that phrase for the title of the post, the headline on the page and of course, within the content. In fact, you should also have it as a part of the page link. The keyword density helps Google to understand what this page is about and ultimately gets more traffic from the search engines.
Don’t Forget Photos
Just as the content and the keyword is important, it is also essential to include the right photos. A photo basically makes a post much more appealing. But don’t include photos randomly from Google because it may be intervening with the copyright laws. So, look for websites which offer free to use or royalty-free images. But the photos can truly get your blog post more attention from your readers.
Use Social Media
This is the age of social media. So, you must use this amazing social media platform to promote the blog, and in turn, advertise your brand. Use different handles on Facebook, Instagram, Google+, Pinterest, or even Tweeter. Cultivate a network on these websites and start sharing great content. The social media sites might just become your biggest sources of traffic.
So, if you want to use these ideas or opt for better and advanced ideas, hire an SEO expert company today.
Author Bio: Ken Adams, associated with one of the top Australian SEO blogs, here writes on 5 sure-shot strategies that will help drive more traffic to your blog.