Social bookmarking is one of the most effective methods to drive more traffic to your website, which is the goal of all businesses trying to strengthen your brand identity. Even some might consider it has lost its glory in the search engine optimization market but if you get your web pages bookmarked at the right social bookmarking sites, you can still get good backlinks for the search engines. You should try to make the most of it if you are interested in making a digital presence. A number of SEO companies still make use of this technique to help businesses grow.
So, you need to find an experienced Australian SEO company with well-trained and knowledgeable professionals who can use the social bookmarking sites for your brand promotion. If you are new to this field and have no idea how the social bookmarking sites work, then here are a few ways in which it can help you. Take a look.
1. Generate More Interest by Increased Content
It is rather difficult for the customers to discover your website on their own. So, you need to create a profile for your business on the leading social bookmarking sites so that the potential clients can locate your brand or service quite easily. The more you make use of such sites for posting your content, the better visibility your site is likely to get. This results in generating more interest among the readers to explore your website and further increase the chances of a conversion. This creates better brand awareness and an increased ROI. If you want to fetch these results for your business, then you should opt for this kind of an off-page SEO technique.
2. Achieve Faster Indexing
Since social bookmarking helps in promoting the content on the social bookmarking sites, you will notice that it can cause a stable rise in the number of visitors for your site. The reason for this is pretty simple. These social bookmarking sites are authoritative sites and the search engine spiders or the web crawlers visit these sites on a consistent basis by placing the site links on them which informs Google more quickly about any new content on your site and results in a faster indexing of the web pages. If you achieve such fast indexing, it can make your site more user-friendly and helps you enjoy a better user experience, leading to more profit.
3. Generate Targeted Traffic
One of the most important reasons why businesses resort to the social bookmarking sites is because these help you find content with just a tag or a keyword. You can just type your desired keyword and get access to all articles focusing on that topic. This is helpful from the SEO point of view because you can get several tags and keywords for your link depending on the category it falls into. So, this will channel your audience in the right direction. People who are interested in your topic of content will only click on the link, thus reducing the bounce rate.
So, invest in an SEO service which is aware and can execute these social bookmarking sites, helping you in the best form of brand promotion online.
Author bio: Joey Wills, associated with an Australian SEO company and a regular blogger on SEO techniques and tools, here writes on 3 ways in which social bookmarking sites can help your business grow.