The media are instruments used in contemporary society to inform and communicate messages in a textual, audio, visual or audiovisual version. Sometimes they are used to communicate massively, for many millions of people, as is the case of television or printed or digital newspapers, and others, to transmit information to small social groups, as is the case of local newspapers or institutional
Every day, individuals and communities access information material that describes, explains and analyzes political, social, economic and cultural data and events, both locally and in the global context. By the beginning of the 21st century, and in almost all societies that inhabit the world, newspapers, radio stations and web pages are examples of the complex nature of the media. In our societies, these channels are essential for the establishment and development of any process of human interaction. The means of communication are the physical materialization of the need to relate to each other that all humans have. Through them situations and problems of our reality are described and, sometimes, analyzes are proposed that contribute to their discussion.
Relationship with the media
Although in these times our relationship with the media is a daily and almost natural issue, as we see, listen, read and are in contact with various information platforms every day, it is important to bear in mind that there is no definition that encompass all its meaning. According to the context of discussion, the media acquire different objectives, benefits and uses.
For some sectors of contemporary society, the media is the most efficient and fastest way to transmit a message. For example, a web page is useful for publishing content that needs immediate dissemination among various sectors of our community. However, for other sectors of society, these same means of communication are understood as a political tool or as a vehicle for social manipulation. In our times, the excess of information that we receive on a daily basis has given a new value to the capacity and efficiency to transmit a message in a massive way. Different sectors of society are aware of this value and therefore use the media to make them heard or to impose their vision of the problems.
Society that link with Media:
There are sectors of society that approach the media in search of the reflection of a specific moment, that is, they use them as a historical document or as a device in which the positive and negative of a situation or situation is manifested. All the aforementioned definitions allude to the various roles that the media plays in the world of the 21st century. The truth is that, today, the media are an undeniable power in the world society that has allowed them to be classified as the “fourth power”. All the aforementioned definitions allude to the various roles that the media plays in the world of the 21st century. All the aforementioned definitions allude to the various roles that the media plays in the world of the 21st century. The truth is that, today, the media are an undeniable power in the world society that has allowed them to be classified as the “fourth power”.