If you are a Sydney SEO service provider, you have to understand that SEO has changed. There was a time when quality content was not the biggest priority in SEO. Back then, the concern of most SEO content companies was to stuff websites with keywords and phrases and doing a lot of tricks with the hopes of tricking search engines to notice the websites they are working on. This worked for most SEO companies. Back then, you would find countless websites with useless content topping the search engine results pages. Thankfully, Google has put a stop to this behaviour and the game has changed. Quality content is the king nowadays and even if you manage to trick search engines to rank your website, you won’t do it for long before being caught. Read on to know some of the best types of content for SEO.
Authoritative blog posts
As we have already said that content is one of the top-ranking factors, it is important for every business to have a blog on their website. You can use the blog to write high-quality authoritative posts which will help you build a reputation in your industry. Apart from giving your take on developments and news in the industry, it would be great if you create content about other topics to engage your readers.
Infographics
A lot of people love written content but more people prefer information they can process easily. If you provide SEO services, you should use infographics to give your readers the opportunity to read the information that would have taken a lot of words in article form in just a few words in infographic form. Your readers are also likely to share infographics and this gives it a chance to get viral and can be a great source of backlinks.
Videos
Videos are becoming very popular and they make up most of the web traffic and media consumption today. They are also more engaging than any infographic or article. Video content has been projected to dominate the future of the web so it is time to start planning earlier.
Trending content
Trending topics do not last long. However, their popularity is enough to drive traffic to your website in a very short time. If you want to stay ahead of your competition, you should use trending content to launch your new products. Make sure you are among the first people to create content about trending content. You can use breaking news to attract more users but you have to time your content right. You can inject yourself into breaking news and big headlines of the day by finding big stories everyone is talking about and providing an angle or analysis that is relevant to your brand.
How-to guides
Another way a Sydney SEO service provider can improve his or her website ranking is by creating guides on how to do stuff. A lot of people search for these guides whenever they find themselves in a challenging situation that they need to get out of.
