With the passage of time, video marketing seems to be taking over the industry of digital marketing. Video marketing has essentially become a great source for engaging with potential consumers. About 85% of customers spend their time viewing videos before investing in your brand. More than this, marketers themselves are actively incorporating video marketing in their business strategies to boost sales, improve brand recognition, and ultimately build strong credibility in the marketplace. So if you’re considering investing your time and money in video marketing, it is a given that it will be worth it.
That being said, a lot of meticulous research, as well as effort, is required if you’re really considering video marketing. Experts predict that about 82% of the internet content will be video-based by 2022. Explore below a few more reasons that’ll convince you why video marketing is the new best thing in the market.
1. You can Build Trust with Videos
Your customers are undeniably your biggest assets. Thus, prioritizing them is a must if you want to ensure that your brand grows its network over time. Winning the trust of your prospective consumers is thus a determining factor for the success of your brand. And there is no better way of doing this than creating videos that are engaging. The more trustable your brand, the more long-term clients you’ll build. Moreover, this will also help you make use of user-generated content to attract more people into investing in your brand.
Nonetheless, attaining trust can be quite a challenging task, especially if you are a newly established listed brand. Here is where creating professional and engrossing videos comes in handy in influencing your potential customers.
When trying to connect with your customers, you want to evoke a sense of emotional connection among your customers. A few ways of doing so are creating videos that are direct, on point, focusing on what your customers are looking for, and so on. It is also a good idea to create narratives.
2. Videos Help Establish Brand Presence
Videos play a fundamental role in helping companies build a strong online presence. While building trust is essential, establishing a robust online presence is equally important. Creating brand awareness is a challenge most businesses face when going about their marketing plan. There are a plethora of ways to establish an online presence. These include-
- Create informative and engrossing content for different social media platforms
- Optimize videos for search engines for reaching a higher rank
- Hold surveys and further post the results
- Engage well with your audience and also invest in user-generated content
- Introspect on your marketing strategy by getting feedback from your consumers
All these strategies can be well incorporated into your video content to not only increase traffic but eventually generate leads.
3. Videos Enhance Conversions
Additionally, videos also act as excellent sources for enhancing conversions, before converting potential leads, your customers need to learn thoroughly about the products and services your brand is offering. There is no better way of showcasing this than by creating videos.
In all honesty, your competition is mostly selling the very same product or service. This is why the real challenge is advertising the product differently. Studies suggest that if the first 3-5 seconds of your videos aren’t seemingly intriguing, viewers will stop watching the video.
Videos have time and again proven to boost sales by over 500%. Such statistics only suggest why you should prioritize video marketing and make use of it in the best way possible. That being said, there’s no need for you to design intricate ad campaigns. There are a host of video editors out there, but creating simple explanatory videos and editing them on a high-end video editor is a great place to start. You can also create videos by yourself using online video editing tools which help to create videos easily and professionally.
4. Videos Boost Search Engine Ranking
One of the ultimate reasons why marketers must invest in video marketing is that video marketing boosts search engine ranking. There are over 6.9 billion searches on Google on a daily basis. This itself displays the heavy competition in the marketplace. It is thus highly important for brands to stand out and stay unique from their competition.
That being said, videos help in terms of boosting your search engine ranking. Optimizing videos for SEO is a great way of boosting your chance of showing up on the top on Google Search and other search engines. This can further impact your brand’s credibility, thereby establishing trust among your potential consumers.
5. Videos Create a Strong Content Strategy
Last but not least, videos help you build a strong content strategy. There is no denying that different niches and brands have different target audiences. Thus, what might work for some brands might not necessarily work for you. Thus, before deciding on creating a content strategy, it is essential to do meticulous research of your buyer personas as this can help you analyze the type of content strategy you require.
Simultaneously, you can build a video content strategy around this factor. This will help you easily leverage video content in your respective marketing strategy. Moreover, you can utilize popular trends like Instagram Reels and TikTok videos to your advantage.
Bottom Line
It is important for every brand to consider including more and more videos in their advertising strategy. Video marketing is without a doubt a great strategy that brands can leverage to attain brand success in the long run. However, doing essential research beforehand is extremely crucial to ensure that your video marketing strategy reaches the right audience and further impacts them strongly.
These were some reasons why video marketing is something worth investing your time and effort in. With consistency and patience, you’ll unquestionably see results within a shorter span of time.
